Development Organization, founded in 2010, is dedicated
to the recognition and extension of a new form of urban storytelling.
Members of this organization begin the narrative process by examining
city neighborhoods and commercial districts for compelling structures
that appear to have fallen into disuse —“hidden gems”
of the built environment. In varying states of repair, these buildings
suggest only stories about the past, not the future.
As a public service, H.D.O. invents a hypothetical future for each
selected structure. Unlike a traditional, reality-based developer,
however, our organization is not bound by rules relating to commercial
potential, practical materials, or physics. In our view, plausibility
is a creative dead end. That is to say: We are not trying to fool
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H.D.O. creates convincing renderings of these imagined future uses.
These renderings are, in the tradition of the form, printed onto
large signs, and shared with the public in general. Each structure
selected by H.D.O. will, for a time, present to the world the fascinating
potential future we have invented.
Also, we’ll show the works in a gallery, for the benefit of
interested parties with busy schedules.
The Hypothetical Development Organization will unveil
its debut collection in December 2010, in New Orleans, LA.
Members of the Hypothetical Development Organization come from a
variety of fields, such as photography, architecture, journalism,
publishing, and design. However, this project is a labor of love.
It is a new form of fiction. But also, it’s real.